If you’re starting a new business, you’re undoubtedly excited about it. You may have spent years thinking about this endeavor, and now that the time has come to make headway on getting your business operational, you feel that the anticipation has been worth it.
You’ve already made several decisions regarding your future company, including deciding to utilize a limited liability company structure. This structure has its pros and cons, but after serious consideration, you felt that it best fit your needs and the needs of your company. Now, the time has come to name your business.
What should you consider?
Business owners often get excited about naming their company. Of course, finding the right name may take some brainstorming, and the first idea that pops into your mind may or may not be the best one. Even if you think the name is appropriate, another business could already have it. That’s why it’s important to consider the following factors when trying to find the right business name:
- Your company name will need to end with “LLC” or some permitted variation.
- Your company cannot use words that could result in others thinking it is a different type of entity, such as corp., corporation, inc. or incorporated.
- Your name should not infringe on another company’s trademark. Conducting a trademark search could prevent this misstep.
- You should consider a name that lets consumers understand your business but does not limit your ability to expand your business.
- You must have a name that does not coincide with other active LLCs, including those foreign and domestic.
- Search for other companies that may have the same name or similar names, even if they are not trademarked.
- Check on the domain availability for your prospective business name.
Getting it right
When it comes to naming your business and taking care of other aspects of business formation, you undoubtedly want to get it right the first time. Fortunately, you can work with a Louisiana attorney experienced in business formation who can help you understand the steps you need to take to ensure that your company is set up for success.